What is Digital Merchandising?

According to American Marketing Associations, Merchandising is:

Set of techniques that based on presentation, rotation and profitability generates various actions at the point of sale to increase the results obtained by brands where placing the product in the right place, time, form, price and quantity is vital to obtain said objective.

Digital Merchandising: set of actions and techniques used to give prominence to a product / service of an online store.

The objective of Digital Merchandising is to optimize the online store and increase its sales. This can be achieved through offers, discounts, incentives for the user / buyer.

Power Brands

A winning brand is one that has a life of its own, which has become an element of value for the Company and its stakeholders. Today the challenge of building Power Brands is bigger than ever. The fragmentation of the market makes it very difficult to reach customers, before it was enough with a good advertising campaign, today it is necessary to address multi-stakeholder and cross-platform campaigns.

Achieving a Power Brand means enjoying a series of advantages such as:

• An improved perception of the product
• Greater loyalty
• Lower vulnerability to the actions of the competition
• Minor vulnerability to crises
• Best margins
• Best response from the consumer
• Better agreements at the point of sale
• Better communicative efficiency
• Best possibilities for expansion

Power Brands far exceed the levels of appreciation and confidence.

Brand Visual Identity

Having a strong visual identity is part of the key to the success of many of the companies that have managed to excel in the market. Even though a brand is not built only by visual resources, as I have already mentioned on other occasions, these constitute the same face of the brand, so they should be treated as a strategic and not an aesthetic objective. Without a comprehensive and well-defined identity, your audience may not be able to understand who you are.

The visual identity within the brand identity
Let’s start from the basis that Brand Identity represents how the brand wants to be perceived by its audience. It involves a process that includes different stages that we can synthesize in:

• Brand essence (brand essence)
• Brand personality (brand personality)
• Brand voice (verbal identity)
• Visual brand identity (visual brand identity)
• Sensory branding (sensory branding)

Visual Brand Identity is related to the graphic part, must synthesize and faithfully represent the essence and emotions of the brand, leaving an impression that prevails in the minds of people. In order to build a strong brand identity, making the right decisions in the construction of its visual identity is decisive.

Why do you need inbound marketing for a marketing strategy?

Inbound marketing is about attracting your customers, not about chasing them.

Consider inbound marketing as a philosophy in your brand, provides many tools to attract and hopefully fall in love with your target. An effective attraction tactic is content marketing. Let’s not forget that the elements of brand love are in the content.

A satisfactory relationship with your customers is only achieved through a continuous experimentation process, based clearly on the marketing tools and strategies that professionals of this medium know.

If you had a gold ticket, where would you go?

I had a golden ticket, I would go to Japan. Because it is a new world of curiosities, it is characterized by its creativity, its fashion, culture and customs

Despite being the country of Asia with the greatest technological advancement and with modern cities, such as Tokyo, at any time while you walk along the street you can find yourself in front of one of those very ancient temples, as if at some point without realizing it you would have traveled in time, it is amazing how they have managed to combine the new and the old in one place.

THE MARKETING IN MOVIES FOR TOURISM

In some films the filming locations are as important as the actors. These images can arouse the desire to travel to those destinations.  The cinematographic tourism has acquired in the last years an increasing importance. Here the sample: Harry Potter films are a good example for the U.K as a film set. For tourists there are many possibilities to get into the movies, for example, taking a trip on the Jacobite Steam Train, the Hogwarts Express and stopping at platform 9 3/4 of the King's Cross station in London, in addition to visiting the Alnwick Castle, where Harry learned to fly on a broom.
According to the British tourism office, the number of visitors in that place has increased by 230 percent since the series came out.