A winning brand is one that has a life of its own, which has become an element of value for the Company and its stakeholders. Today the challenge of building Power Brands is bigger than ever. The fragmentation of the market makes it very difficult to reach customers, before it was enough with a good advertising campaign, today it is necessary to address multi-stakeholder and cross-platform campaigns.
Achieving a Power Brand means enjoying a series of advantages such as:
- An improved perception of the product
- Greater loyalty
- Lower vulnerability to the actions of the competition
- Minor vulnerability to crises
- Best margins
- Best response from the consumer
- Better agreements at the point of sale
- Better communicative efficiency
- Best possibilities for expansion
Power Brands far exceed the levels of appreciation and confidence.
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