Having a strong visual identity is part of the key to the success of many of the companies that have managed to excel in the market. Even though a brand is not built only by visual resources, as I have already mentioned on other occasions, these constitute the same face of the brand, so they should be treated as a strategic and not an aesthetic objective. Without a comprehensive and well-defined identity, your audience may not be able to understand who you are.
The visual identity within the brand identity
Let’s start from the basis that Brand Identity represents how the brand wants to be perceived by its audience. It involves a process that includes different stages that we can synthesize in:
Let’s start from the basis that Brand Identity represents how the brand wants to be perceived by its audience. It involves a process that includes different stages that we can synthesize in:
- Brand essence (brand essence)
- Brand personality (brand personality)
- Brand voice (verbal identity)
- Visual brand identity (visual brand identity)
- Sensory branding (sensory branding)
Visual Brand Identity is related to the graphic part, must synthesize and faithfully represent the essence and emotions of the brand, leaving an impression that prevails in the minds of people. In order to build a strong brand identity, making the right decisions in the construction of its visual identity is decisive.
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